Over the years, the Kia brand has gained a strong footing among consumers in the mass-market automotive industry. Kia has put in the work to transform its image from being loved by hamsters to being loved by drivers across the globe.
Kia continues to stick true to its mass-market roots with its affordable pricing and expansive variety of model options, while still upping the bar and setting new benchmarks for vehicles in the automotive arena. One of the Kia brand’s top competitors, and arguably one of the market's most highly praised brands, is Toyota. In this Kia vs. Toyota brand comparison, we are putting the two automakers head-to-head, to give you a look at how Kia continues to give Toyota a run for its money while catching the hearts of drivers across the U.S.
|$16,050 - $39,090
||Base Model MSRP Range||$20,025 - $85,565
|7– Rio, Forte, K5, Stinger, Cadenza, K900, Rio 5-door ||Number of Cars and Hatchbacks ||6 – Corolla, Corolla Hatchback, Camry, Avalon, 86, GR Supra
|6 – Soul, Seltos, Sportage, Niro, Sorento, Telluride ||Number of SUVs and Crossovers ||6 – C-HR, RAV4, Highlander, 4Runner, Sequoia, Land Cruiser
|1 – Sedona ||Number of Minivans ||1 – Sienna
|4 – Niro, Niro Plug-In Hybrid, Niro EV, Sorento Hybrid ||Number of Hybrid or Alternative Fuel Vehicles ||11 - Prius, Prius Prime, Corolla Hybrid, Camry Hybrid, Avalon Hybrid, Mirai, RAV4 Hybrid, RAV4 Prime, Venza, Highlander Hybrid, Sienna
||Number of 2020 J.D. Power Awards or Titles||5 awards
|10 years/100,000 miles || Engine/Powertrain Warranty||5 years/60,000 miles
|5 years/60,000 miles ||Bumper-to-Bumper Warranty ||3 years/36,000 miles
|5 years/60,000 miles ||Roadside Assistance Warranty ||2 years|
Both the Kia brand and Toyota offer nearly 20 model options in their lineups, giving consumers a variety of options to choose from. Kia offers a balanced array of vehicles in its model range, bringing in 7 different cars and 6 different crossovers. One of the biggest differences between the Kia brand and Toyota is the price points for each brand’s models.
Kia is known and admired for keeping its models affordable while never slacking on features or amenities. Inside Kia vehicles, shoppers can find standard features often left for luxury-level brands and premium systems that most brands charge extra for. The starting price points for the Kia brand’s lineup of models range from $16,050 to $39,090 to keep things affordable at every level.
Despite the affordable and budget-friendly price points, Kia never cuts short on design or amenities. Kia has shown the automotive world that affordable vehicles can be not only attractive and luxurious but some of the safest and most highly praised models on the road.
Year after year Kia continues to beat out competitors like Toyota and take home top titles and awards. In the 2020 J.D. Power Quality studies, Kia earned 10 awards overall, doubling the five earned by the Toyota lineup. Six Kia vehicles have also earned Top Safety Pick/Top Safety Pick+ titles from the Insurance Institute for Highway Safety for the 2020/21 model years.
If you’re ready to come try out a Kia vehicle for yourself you can visit us here at Friendly Kia in New Port Richey, FL. Fill out our included contact form for more information on our award-winning Kia lineup.