For the last six years the Kia brand has been named number one in J.D. Power’s Initial Quality Study. Leading the brand for six consecutive years, the Kia brand has now earned more J.D. Power Awards for Initial Quality than any other brand on the market. Not only has Kia taken home the J.D. Power crown year after year, but it has had multiple vehicles top their respective segments in 2020.
With over 15 models in its ring, the Kia brand continues to rise above its competitors in various aspects of the automotive market. Now, being named number one in the industry once again, Kia is continuing to hold its ground across all brands in the automotive market.
Along with being named the number one mass-market brand, four Kia models topped their respective segments during this year’s J.D. Power Initial Quality Study.
The sleek and sporty Kia Forte led the charge for the Compact Car segment, while the family-oriented Kia Sedona topped the Minivan segment. This year’s Upper Midsize SUV segment leader was the spacious Kia Sorento and the fan-favorite Kia Soul led the Small SUV category.
A few Kia models ranked among the top three for their segments during this year’s awards. Earning a spot among the top three in their segments were the Kia Rio for the Small Car segment, Kia Optima for the Midsize Car segment, Kia Stinger for the Midsize Premium Car segment, and the Kia Sportage for the Compact SUV segment.
The Kia brand’s “Give it Everything” philosophy is showcased in these wins and rankings in this year’s J.D. Power Initial Quality Study. Kia not only took home the top-ranking spot among automotive brands in the industry but had multiple vehicles land in the top three of various segments, showcasing exactly why the Kia brand was ranked number one overall.
At Friendly Kia our inventory is full of the latest Kia vehicles with over 400 models from the 2019, 2020, and 2021 model years. With model options ranging from compact sedans to full-size SUVs, every driver around Tampa Bay will be able to find their fit in a new Kia from Friendly Kia.
If you’re ready to start your search for your next Kia model, visit our online inventory to check out all of the vehicles we have available to buy or lease right now. With our online express shopping tools, you can complete your entire new Kia purchase from the comfort of your home.
For more information on our lineup of award-winning Kia models or to book a test drive, contact our team today!