Rear view of Kia Imagine Concept

Plan S: Kia Set to Relaunch Brand Image in 2021

What Happened to the Kia Brand’s New Logo? 

Remember when we talked about the new look the Kia brand was rumored to be bringing earlier this year? That redesign and new look now have a more defined debut timeline as the Kia brand’s “Plan S” has made its way back to the top of automotive headlines.  

If you are like many of us here at Friendly Kia, you’ve probably wondered what happened to the Kia brand’s new logo that was swirling around online a few months ago. With the discussion of Plan S back on the table after a report from Automotive News, we now know that the Kia brand is set to relaunch itself along with this new logo in the early months of 2021. Learn more below.  

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Kia Plan S Brings Electric Vehicles and New Logo 

Steering wheel in Kia Imagine Concept

As we’ve seen this year, Kia has already begun one part of Plan S, which was to bring in a broader range of electric vehicles. A part of Plan S is to expand the lineup of electric vehicles to 11 by 2025 and the addition of the 2021 Kia Sorento Hybrid is just the start.  

The brand’s new logo was revealed and confirmed back in February and it is set to make its full debut on an upcoming vehicle next year. The modernized look of the new logo is a step away from the traditional oval logo and a step away from the iconic Kia red.  

Along with bringing in a new logo, here are some other key goals the Kia brand’s Plan S aims to achieve: 

  • Offer 11 electric vehicles by 2025 
  • Have 25% of the brand’s sales come from eco-friendly vehicle lineup by end of 2025 
  • Have an annual global sales target of 1 million eco-friendly vehicles and 500,000 EVs by 2026 
  • Expand mobility services and products 

>>> READ MORE: Are All Kia Cars Built in America? <<< 

Stay tuned to the Friendly Kia blog for more Kia news, updates, and automotive tips and tricks. If you are in the market for a new vehicle, visit the Friendly Kia inventory to view our current lineup of in-stock Kia models available now in New Port Richey, FL. Contact a member of our team today with any questions.