Blue 2020 Kia Forte

J.D. Power U.S. Initial Quality Study Ranks Kia Number One

What Brand Did J.D. Power Rank Number One? 

J.D. Power announced its rankings for the 2020 U.S. Initial Quality Study and for the sixth consecutive year the Kia brand was named the number one mass-market automotive brand. Not only was Kia ranked number one by J.D. Power, but it had multiple frontrunners that led the way for various segments, and it had two vehicles among the top 10 vehicles in the industry.  

Below we are breaking down this win for the Kia brand and diving into why the J.D. Power U.S. Initial Quality Study ranked the Kia brand number one.  

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Kia Brand Ranked Number One Brand in Industry 

Red 2021 Kia Soul

2020 marks the sixth consecutive year that the Kia brand has been named the number one mass-market automotive brand. Two vehicles led the charge for Kia in this year’s Initial Quality Study and those were the Forte and Soul. Both of these Kia models were included among the study’s top 10 vehicles in the industry.  

Kia didn’t just have vehicles named in the top 10 but also had four segment-best performances. The Kia Forte led the Compact Car segment, the Sedona led the Minivan segment, the Sorento led the Upper Midsize SUV segment, and the Soul led the Small SUV segment.  

This J.D. Power annual report analyzed the responses from over 87,000 respondents regarding 189 vehicles. Participating vehicles stemmed from 26 automotive segments and the included vehicles were evaluated on engine and transmission performance, driving experience, and a variety of reported quality issues.  

“Returning to number one in the industry and the top of J.D. Power’s U.S. Initial Quality Study among all mass-market brands for the sixth consecutive year is an enormous honor and a reminder to keep striving to be the best we can be,” said Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America. “With 4 segment winners – and 4 additional models ranking among the top three in their respective segments – Kia’s ‘Give It Everything’ brand philosophy continues to bear fruit in the extremely competitive automotive market.” 

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Award-Winning Kia Models at Friendly Kia in Tampa Bay 

Our team is proud to serve the drivers of the Tampa Bay area and provide award-winning vehicles day after day. Earning its sixth consecutive J.D. Power win, the Kia brand continues to hold its spot at the top of the automotive market. Begin your search for an award-winning Kia model at Friendly Kia in Tampa Bay by visiting the Friendly Kia inventory today. 

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