Kia Warranty Coverage and Kia Quality 2019
For many people, journaling is an endeavor which allows you to see the gradual change in your opinions, worldview and priorities. It can be a calming exercise to provide endpoints to your day and prevent the blur of time that turns January into July so quickly.
While people looking for some clarity and self-awareness have found journaling to be helpful, automotive brands have their business direction, values and mission constantly documented and reinforced through press releases, analysis and, of course, the products they produce.
For Kia, this paper trail of the brand provides an excellent glimpse into an automotive manufacturer which entered the market prioritizing inexpensive, minimum viable products and has now transformed into a design, engineering and value leader.
Reinventing a brand, however, isn’t as easy as simply telling people you’re different now. While Kia’s early identity as an inexpensive car manufacturer may have helped them get into the market, it also brought some associations that the brand is now trying to shake as they’ve overhauled their approach to value.
Kia, however, did one of the smartest things they could have to kickstart their reinvention. They gave drivers an industry-best warranty.
Kia Warranty Vs. the Competition
Shaking a reputation for marginal quality isn’t easy. In the 1990s and even the early-early 2000s, Kia was known as a brand that would sell you a cheap car and then get out of your way. In order to help convince drivers that their quality standards had risen to among the top in the industry, Kia gave drivers an industry-best warranty to cover their products.
You can see below how it stacks up to competitors:
|Brand||Bumper-to-Bumper||Powertrain (engine)||Roadside Assistance|
|Kia||5 years / 60,000 miles||10 years / 100,000 miles||5 years / 60,000 miles|
|Hyundai Genesis||5 years / 60,000 miles||10 years / 100,000 miles||3 years|
|Toyota||3 years / 36,000 miles||5 years / 60,000 miles||2 years|
|Honda||3 years / 36,000 miles||5 years / 60,000 miles||3 years / 36,000 miles|
|Nissan||3 years / 36,000 miles||5 years / 60,000 miles||5 years / 60,000 miles|
|Mazda||3 years / 36,000 miles||5 years / 60,000 miles||3 years / 36,000 miles|
|Ford||3 years / 36,000 miles||5 years / 60,000 miles||5 years / 60,000 miles|
|Volkswagen||6 years / 72,000 miles||6 years / 72,000 miles||3 years / 36,000 miles|
|Subaru||3 years / 36,000 miles||5 years / 60,000 miles||3 years / 36,000 miles|
|Mercedes-Benz||4 years / 50,000 miles||4 years / 50,000 miles||4 years / 50,000 miles|
|Audi||4 years / 50,000 miles||4 years / 50,000 miles||4 years / 50,000 miles|
This warranty coverage shows the fact that Kia is putting out a high-quality product in which the brand believes. A 10-year engine warranty, after all, would not be profitable if the engine wasn’t going to last 10 years or 100,000 miles.
Curious why Kia and Hyundai have such similar warranty coverages? You can read about their unique relationship here.
Kia Quality Awards 2019
In addition to backing their products for longer than other brands on the market, Kia’s quality has paid off in the form of awards. This past year, Kia led the mass-market (read: non-luxury) brands in the 2018 J.D. Power Dependability Study. This study measures the amount of problems drivers have with their vehicles in the primary period of ownership.
Kia quality is recognized and promoted every day at Friendly Kia, a dealership that likewise strives to be an award-winning favorite. This year, we earned inclusion in the Kia Motors America President’s Club for the fourth consecutive year. Given only to the top 30 performing dealers in the United States, this prestigious distinction recognizes customer satisfaction all-stars.
As the only dealership in Tampa Bay to win this award, we’re proud of our values and proud to be a brand that our friends, family and neighbors in Tampa Bay trust.
If you have any questions about high-quality Kia vehicles, with industry-leading warranty coverage, or would like to stop by and see how being Friendly makes all the difference, contact us today!