New Kia logo in the sky with fireworks

Movement That Inspires: Kia Leaves Old Logo and Slogan in 2020

Kia Shows New Logo for 2021  

The Kia brand first made its way into the U.S. market in 1993 and since then Kia has transformed itself from the quirky hamster-loving budget brand into an award-winning and segment-leading automotive brand.  

During its time here in the U.S. Kia has transformed nearly every vehicle in its lineup while staying true to the fun-loving and unique roots of the brand. In the last two years, Kia has brought in three new vehicles (the Telluride, Seltos, and K5) that have quickly risen to the top of their segments. The brand that was once known primarily for its affordability and budget-conscious offerings has now become a market leader with vehicles that rival top brands while maintaining its mass-market prices. Now in 2021, Kia is showing off a new logo and embracing its “Movement That Inspires” slogan.  

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Kia Logo and Slogan 2021 

Kia is celebrating a new brand look and slogan in 2021, starting the path for the brand’s future transformation. The new logo features unbroken letters that flow into each other and the new “Movement That Inspires” slogan represents the brand’s commitment symmetry, rhythm, and confidence.  

Kia logo with "Movement that inspires" text

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.” 

Kia will be showcasing the brand’s new logo and strategy to the world on January 15, 2021. Stay tuned to the Friendly Kia blog for more updates.  

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