Throwback Thursday: Kia Pride

By Product Expert | Posted in History, Pop Culture, Throwback Thursday on Thursday, December 7th, 2017 at 9:02 am
Kia Pride Throwback Thursday image

Kia Pride Model History and Photos

When it comes to cars, most fall on a scale between “Interesting” and “Practical.” We’re not going to kid ourselves and say that Kia has always made cars that are as interesting or alluring as the Stinger or the Soul.

For a long time, Kia was known as a brand that could produce competent vehicles, competing with industrial giants like Toyota and Nissan, not on their style or tech, but on their reliability and versatility. These days, the tables have turned. Kia is producing some of the most attractive and interesting cars, while class competitors put out the same vehicle every year with a few bells and whistles added (and price increases to match).

Grandfather of the modern Kia Rio, the Kia Pride gave the Korean market a strong, domestically-assembled subcompact hatchback, with options added later that increased its dynamism and versatility.

Kia Pride History

The Kia Pride began as a badged version of the Ford Festiva, which had been manufactured in Korea and exported to both the United States and Japan under the Festiva name since 1986. In 1987, Kia introduced the vehicle to the North Korean market as the Kia Pride.

Originally only available as a three-door hatchback, the Pride gained a 5-door option in the summer of 1988 and a 4-door hatchback (named the Kia Pride Beta) followed shortly in the fall of 1990. With the wild success of these models, Kia introduced a three-door van and five-door station wagon to the Pride lineup in February of 1992.

The next year would see the Pride receive a facelift, and a change of build location, with all Pride operations moving to the Asia Motors plant in Gwangju. Asia Motors was a subsidiary of Kia at the time, and the move was made to allow Kia’s primary manufacturing plants fo focus on the Kia Avelia.

The Kia Pride badge continued into the year 2000, when the subcompact Kia model was replaced by the Rio. Going five model years without a Kia Pride model, Kia readopted the moniker in 2005 for their second-generation Rio hatchback in the South Korean and Indonesian markets (it was now known as the Kia New Pride).

The third generation Kia Rio continued this naming scheme in many Southeast Asian markets. The 2017 model year saw the discontinuation of the Kia Pride name, as the Kia Rio was no longer available in South Korea, foregone for the new Kia Stonic.

Kia Pride Images

We scoured Instagram for hashtags related to this unique model and found some of our favorites. The hashtags we searched were #KiaPride #FordFestiva and #Mazda121 (another variant badging of the Pride).

Feel free to check out the hashtags for yourself. We may not need to remind you, but it is important to remember that for all for all of the work Instagram puts into filtering out offensive and inappropriate content, some images may slip through these filters. You are browsing at your own risk.

Without further ado, here are the best #KiaPride images on Instagram!

A post shared by Su Woong Lee (@suwoong.lee.92) on

A post shared by Ben Rogers (@thisvelologist) on

A post shared by Ian Cassley (@iancassley) on

A post shared by Su Woong Lee (@suwoong.lee.92) on

A post shared by Ben Rogers (@thisvelologist) on

While the Kia Pride is no longer with us, we can look to vehicles like the Rio and Niro as its legacy. Kia’s penchant for creating reliable vehicles continues, although their exterior has become more colorful and full of personality than it was in the heyday of the pride.

What we’re trying to say is that the Kia Pride was in our hearts the entire time!

For more information about Kia vehicles, or to schedule a test drive, contact us today!


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