crt tv with kia seltos on the 30-yard line

What is Kia’s 2020 Big Game Ad About?

Kia 2020 Super Bowl Ad Details

Every year, the Big Game (which happens to go by another name that is remarkably similar to Superb Owl) marks the opportunity for football fans across the nation to see the best teams from the American and National conferences battle it out for the title of NFL champion.

It’s also the time of year where you find out exactly how many pounds of Gardettos you can consume in one sitting (we’re at 2.78). Perhaps most importantly, however, it’s a showcase of the best and most out-of-the-box advertising big brands can come up with. Historic Big Game ads have seen brands like Geico Insurance, Dove and others light up the abundant space between action with clever and memorable airspace.

Kia is no stranger to unique and compelling Big Game ads.

>>> READ MORE: The Best Ever Kia TV Advertisements <<<

Last year, however, Kia did something different.

In conjunction with the release of the 2020 Kia Telluride, Kia highlighted ordinary people who make the world great by simply being great themselves with little fanfare and few accolades. Additionally, Kia launched the “Great Unknowns” scholarship to highlight how the brand was transitioning to honor the hard work of students everywhere, rather than giving recognizable celebrities even more airtime and endorsement cash.

This year, Kia is seemingly locking in the brand’s commitment to using this time for a greater good than simply advertising a cool new vehicle. This is despite the fact that the 2021 Kia Seltos is expected to make its official advertising debut during the Big Game.

side profile of the 2021 kia seltos in yellow
2021 kia seltos dashboard interior

2020 Super Bowl Kia Advertisement Preview

With over four million expected viewers, Kia plans to use its advertising space to illuminate the problem of youth homelessness and pledge to donate $1,000 for every yard gained by the San Francisco 49ers and Kansas City Chiefs to three charities that help to ease this tragic problem.

These charities are Covenant House, Positive Tomorrows and StandUp for Kids.

Calling the initiative “Yards Against Homelessness,” Kia is using an expensive medium to do good and inspire others to do likewise. With both the Chiefs and 49ers having made it to the Big Game, we expect a lot of money to be donated to these three important outlets.

kia statement with big game ad to shine light on issue of youth homelessness

We’re proud to work with a company like Kia who is noted for using their platform to do good in profound ways. The “Great Unknowns” scholarship and ad last year were seemingly the first step in Kia’s goal to become more than just an award-winning badge on a range of exciting vehicles. Kia is making the world a better place.

For more information on Kia models, contact us today.

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