It’s Father’s Day! This important time of the year inspires us to appreciate the people who took on the role of protector and provider in our lives. Father’s Day unifies us around the necessary work that must be done to create and maintain a family that’s filled with love and purpose and can function in the utmost security. Read the rest of this entry
Slogans add a layer of elaboration and wit to brand names that may not be immediately identifiable. Some, like Wheaties “Breakfast of Champions” or Nike’s “Just Do It,” have been great and continue today as a testament to the power of positive advertising and creativity. Others, like AT&T’s “Reach out and Touch Someone,” or the perplexingly-bad, how-did-anybody-sign-off-on this “It’s Not for Women” from Dr. Pepper Ten, remind us that like all sciences, sloganeering can blow up in your face. Read the rest of this entry