2015 MTV Video Music Awards
A talking goat putting on a suit and strolling into a Wall Street office to broker a merger between Apple and Google somehow wouldn’t be as insane as some of the goings-on at the annual MTV Video Music Awards (VMAs). This year’s broadcast of the 2015 MTV Video Music Awards for the Tampa area is set for 9 p.m. on August 30.
The VMAs are billed as an all-out party, and the artists who attend the event do not disappoint. They get loaded, wear crazy clothes, and say bizarre things. It’s a frat party for talented millionaires, and it makes for “must-see” TV every year. You just never know what’s going to happen onstage.
A few crazy VMA moments from recent years:
- Kanye West rushes the stage while Taylor Swift accepts an award (2009).
- Lady Gaga’s meat dress (2010).
- Beyonce sings, then reveals her “baby bump” (2011).
- Britney Spears falls onstage (2007).
The past calendar year has been solid for popular music and its videos, with club-ready hits like “Uptown Funk” by Bruno Mars and Mark Ronson, and pop confections like “Sugar” by Maroon 5. However, this year was “Taylor made”, from Swift’s string of hits that includes “Shake it Off” and “Bad Blood” to her tsunami of celebrity friends who appear in her videos, at her shows, and with her on vacation. We predict she will win several of MTV’s “Moon Men” awards (she’s been nominated nine times), but there’s plenty of other talent that will take their turn at the winner’s podium.
The nominees for some of the major categories (with our predictions):
- Video of the Year
- Nominees: Taylor Swift, “Bad Blood”; Ed Sheeran, “Thinking Out Loud”; Kendrick Lamar, “Alright”; Beyonce, “7/11”; Bruno Mars and Mark Ronson, “Uptown Funk.”
- Prediction: This one has to go to Swift. The video (with numerous models, celebrities and pop stars) has more star power than the galaxy putting the Sun in a headlock. Plus, it’s a fabulous pop song with more than a little edge and it features a perfect collaborator in rapper Lamar.
- Best Rock Video
- Nominees: Fall Out Boy, “Uma Thurman”; Arctic Monkeys, “Why’d You Only Call Me When You’re High?”; Florence and the Machine, “Ship to Wreck”; Walk the Moon, “Shut Up and Dance”; Hozier, “Take Me to Church.”
- Prediction: This is one of the tougher categories to call. Any of the nominees could win and we wouldn’t be too upset. Walk the Moon had the danciest rock song, while Florence and the Machine packed an emotional punch, but Hozier’s song had a killer chorus and a beautiful black-and-white video. Hozier might not have had have the best song, but he did have the best combination of video and song, so he wins by a nose.
- Best Hip-Hop Video
- Nominees: Nicki Minaj, “Anaconda”; Kendrick Lamar, “Alright”; Wiz Khalifa and Charlie Puth, “See You Again”; Fetty Wap, “Trap Queen.”
- Prediction: Khalifa and Puth’s tender ballad, a tribute to the late Paul Walker of “Fast and Furious” fame, is catchy and heartfelt. The video also includes nice moments from the film franchise. If you’ve seen any of the “Furious” movies, you may wipe back a tear or two when listening to this. An honorable mention goes to Fetty Wap’s amazing earworm of a song.
There are a handful of Floridians with nominations as well, such as Ariana Grande from Boca Raton for both “Bang Bang” and “Love Me Harder” (both under the Best Collaboration category), and Miami’s Skrillex, for “Where Are U Now” with Diplo providing beats and Justin Bieber on vocals (under the Best Art Direction category).
There’s several other categories up for grabs, like Best Collaboration, Best Choreography, and Best Pop Video, as well. We’re still only in prediction mode, but when the madness ends and the dust settles on the 2015 VMAs, we can safely say the viewers will be winners for witnessing the spectacle.