Prestige Doesn’t Begin to Explain It: Kia Sportage and Kia Soul Ranked Highest in J.D. Power Initial Quality Study

By Product Expert | Posted in Awards, Kia Soul, Kia Sportage on Thursday, June 23rd, 2016 at 9:50 pm
2016 J.D. Power Initial Quality Study 2016 Soul Sportage Friendly Kia New Port Richey FL

2016 J.D. Power Initial Quality Study Kia Soul and Kia Sportage

“Non-Premium” has such a nasty ring to it, evoking memories of something substandard or less than ideal.  But that’s the industry term for vehicles that are affordable and mainstream, a category which includes favorites from many popular automakers.  These are not “non-premium” so much as the vehicles the average car shopper likes to buy.

So whatever you want to call this large and illustrious group, the 2016 Kia Soul and 2016 Kia Sportage just topped them all – and the “premium models” in their respective vehicle classes in the J.D. Power 2016 Initial Quality Study, too.  How was such a conquest possible?  Let’s check out the tale of the tape as we look at how the 2016 Kia Soul and 2016 Kia Sportage were so superior in their categories in the 2016 J.D. Power Initial Quality Study.

TMI? No, TQI – Which Kia Also Aced

Kia Rules and the Others Drool – The Story of Our Wins in the J.D. Power IQS

Industry expert J.D. Power’s Initial Quality Study examines problems that crop up during the first 90 days of vehicle ownership, and looks at areas like: Exterior, seats, engine/transmission and heating/ventilation/air conditioning.

Scores for these illustrious Kia models in the Initial Quality Study – based on problems per 100 vehicles – were tops among their class (*see disclaimer items below).2016 Kia Soul IQS #1 MPV Friendly Kia Tarpon Springs FL

2016 Kia Soul – “Highest Ranked Compact Multi-Purpose Vehicle in Initial Quality” by J.D. Power

  • Available for $11,635 with Friendly Kia VIP Price.
  • 24 mpg city, 31 mpg highway.
  • 61.3 cubic feet for cargo.
  • Fun color choices like Alien 2, Inferno Red, Fathom Blue.

More on the 2016 Kia Soul

2016 Kia Sportage – “Highest Ranked Small SUV in Initial Quality” by J.D. Power

2016 Kia Sportage small SUV top-ranked in J.D. Power IQS Clearwater FL

  • 2017 models available for $19,715 with Friendly Kia VIP Price.

All information below applies to 2016 Kia Sportage models, which were judged for this study:

  • 21 mpg city, 28 mpg highway.
  • Tows up to 2,000 lbs.
  • Top-line SX trims come with 4-cyl turbocharged engine, 260 HP.

More on the Kia Sportage


*Disclaimer: The Kia Soul received the lowest number of problems per 100 vehicles among compact MPVs in the J.D. Power 2015-2016 Initial Quality Study. 2016 study based on 80,157 total responses, evaluating 245 models, and measures the opinions of new 2016 vehicle owners after 90 days of ownership, surveyed in February-May 2016. Your experiences may vary. Visit jdpower.com

*Disclaimer: The Kia Sportage received the lowest number of problems per 100 vehicles among small SUVs in the J.D. Power 2016 Initial Quality Study, based on 80,157 total responses, evaluating 245 models, and measures the opinions of new 2016 vehicle owners after 90 days of ownership, surveyed in February-May 2016. Your experiences may vary. Visit jdpower.com


Come Visit Us and See Why Friendly Kia is #1 in Prices, Service

Interested in a Kia Sportage crossover?  A Kia Soul hatchback?  Or a Rio compact?  We have them all at Friendly Kia, 5819 US Highway 19 in New Port Richey, Florida.  We also serve the greater Tampa, Clearwater and St. Petersburg area, as well as Trinity, Tarpon Springs and Spring Hill.  Please contact us at 877-544-6706, visit us on the lot, or come back here and visit the official Friendly Kia blog for more about Kia news or local events.

If you plan on purchasing a new or used car, please take advantage of our trade-in policy and our exclusive partnership with Kelley Blue Book KBB.com’s Trade-In Marketplace/Buying Center.

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